2015年3月15日，2015年德国汉诺威通信和信息技术博览会举行开幕式，阿里巴巴创始人马云也作为演讲嘉宾出席开幕式并发表了演说。
以下为演说全文：
尊敬的默克尔总理，马凯副总理，女士们先生们，大家晚上好！非常荣幸能够在CeBIT上进行演讲。
记得14年以前，我第一次来到汉诺威时，我们试着租了一个小小的展位来出售中国产品到西方，到欧洲。当时花了很长时间找展位，而汉诺威也远不如现在这么繁荣。整个过程(找展位)很难，最后我们终于找到一个很小的位置，但是很少人光顾。
8年前，我们又回来了。我们希望帮助所有的参展者，把他们迁移到网上，帮助他们在阿里巴巴上卖东西——但这也没有成功。因为当时人们觉得在线交易和贸易展会是互相冲突的。
今天我又回来了。我回来的原因，是要找到互联网+经济缺失的那重要一部分。过去20年，互联网非常成功，但是我发现一个非常奇怪的事情，很少有互联网公司能健康的、平静的活过3年。这意味着大部分互联网公司只有“蜜日”，“蜜周”，他们甚至没有蜜月。问题在哪里?缺了什么?我坚定的相信，缺的那部分，能够在欧洲找到。是什么?
无论你是否喜欢，过去20年，互联网对人类社会产生了巨大的影响，每个人都相信互联网为世界做出了伟大的贡献。而许多传统企业讨厌互联网，因为互联网毁掉了他们的生意。
但是为什么互联网公司担忧?你看到谷歌，facebook，亚马逊，eBay和阿里巴巴，我们所有的人天天担心。我们觉得这里面一定有问题。我们必须找到一个解决方案，让我们的公司能够像奔驰，西门子一样，活得长久而健康。
如果一个行业不能活得超过3年，如果不是所有的公司能够快乐的生存超过3年，那这个行业永远无法成为主流，这个行业永远不可能深深根植于经济——所以，我们要做什么才能找到解决方案?
世界正在快速改变，我们今天的科技发展非常非常迅速，大部分人不知道IT是什么，互联网是什么。
IT科技和数字科技，这不仅仅是不同的技术，而是人们思考方式的不同，人们对待这个世界方式的不同。
我们不知道世界30年后会变成什么样，我们不知道数据在30年后会长成什么样——但是我们相信，整个世界在30年后会大大改变。
如果第一次和第二次技术革命释放了人的体力，那这次技术革命释放了人的脑力，脑力在革新。
未来的世界，我们将不再由石油驱动，而是由数据驱动;未来的`世界，生意将是C2B而不是B2C，用户改变企业，而不是企业向用户出售——因为我们将有大量的数据。制造商必须个性化，否则他们将非常困难。
未来的世界，所有的制造商他们生产的机器，这些机器不仅会生产产品，它们必须说话，它们必须思考。机器不会再由石油和电力驱动，机器由数据来支撑。
未来的世界，企业将不再会关注于规模，企业不再会关注于标准化和权力，他们会关注于灵活性，敏捷性，个性化和用户友好。
而且我强烈相信，在未来的世界，我们会有很多女性领袖——因为在未来人们将不会只关注在肌肉力量，而会更加重视智慧，重视关怀和责任。
我认为，互联网必须找到那个缺失的部分。这个缺失的部分就是鼠标和水泥携手合作，找到一个方法让互联网经济和实体经济能够结合。只有当鼠标和水泥结合时，互联网公司才能活下来，才能开心的活30年。
如果这个结合实现，那才能被称作Deconomy，不仅仅是数字经济，我叫它数据经济，所有的东西都会被改变。
并且我相信这个世界将会因此变得非常美丽，同时也非常富有挑战性。
像苹果这样的公司告诉我们未来的样子是什么样的。有一种东西将会在机器中流动，那就是数据。
我们在一个创新，雄心，发明和创意的伟大时代，我相信每个人都在非常努力的工作，实现他们的梦想。今天我们看到了真实世界的工人，卡车司机和游戏玩家……所有这些人在过去，是不可能利用科技实现他们的梦想的。但今天，数据让一切成真。
但我强烈的相信，不是科技改变了世界，是科技背后的梦想改变了世界。如果是科技改变了世界，我不会在这儿，我没有被训练成一个科技专家，我对电脑一无所知，我对互联网也了解的不多。但是我有一个强大的梦想，我要帮助中小企业。
所以14年前我来这里想向欧洲出售中国产品，没有成功。14年后我想帮助欧洲企业向中国向世界，通过互联网出售产品。是梦想在驱动这个世界，不仅仅是科技。
女士们先生们，让我们共同努力，这是一个精彩的世界，这是一个属于年轻人的世界，这是一个属于未来的世界。
非常感谢各位的聆听。
英文全文：
Good evening everyone. Dear Chancellor Merkel, and Deputy Prime Minister Ma Kai, ministers, ladies and gentlemen, it is my great honor to speak here in this evening .
I remember 14 years ago when I first come to Hanover, I try to rent a small booth to sell the Chinese products to the western to the Europe. It's been a long time for looking for the booth ,and that time Hanover was not that prosperous, but the fair was very successful. It's difficult to get a booth. Finally we got a small booth. We got the booth, but very few people find us.
Eight years ago, we came back again. We tried to help all of the booths to move them online. Help them to sell on Alibaba, it did not work. Because at that time, people think the trade affair online are conflict with each other.
Today I come back again. The reason I come back again, is trying to find the important the missing part of the Internet business. Internet is a part of the century in the past 20 years，It was pretty successful. But one thing that is very strange that I found that very few Internet companies can survive peacefully and healthily more than three years. That means most of the Internet companies can only have honey days, honey weeks. They don't have even honey months. What is the problem? Where is the missing part? So I think I strongly believe the missing part is in Europe. What is that?
Whether we like it or not? In the past 20 years, Internet has launched a huge impact to the human lifes. Everybody believe that Internet has done great things to the world. And also a lot of traditional business hate the Internet, because they destroyed their business.
But what the rest is that Internet companies always worry. Because you see the whether Google, Facebook, Amazon, ebay, Alibaba, all of us worry everyday. So we think there must be a problem. And the problem is that we have to find a solution. That how we can be a company can live and long and healthy as long as like the Mercedes Benz and Siemens.
If an industry cannot live more than three years, if all the companies cannot live happily for three years, this industry can never become the main stream. This industry can never become the deep economy.
So what we wanna do is that how we can find the solution. The world is changing so fast. Most people don't realize what is IT? What is Internet? We are moving very, very fast today to technology.
IT technology and data technology is not technology difference is the difference of people, the way people think, the way people do with the world.
We don't know what the world would look like in 30 years, and we don't know what the data would look like. But we are sure that the whole world in next 30 years will be changed. If the first and second innovation and technology relief or liberate the human strength, the physical strength, this will release and liberate the strength of the human brain, the brain innovation.
The future world, we believe we would be connected not by oil, not by other things, but by datas. The future world. The business is C2B not B2C, C2B is consumer to business, not business to consumer, because you have a lot of datas, because of the datas the manufacturer must do customized things. Otherwise manufacturing will be very difficult.
n the future. All the manufacturers, they make the machines, the machines can not only produce the products, the machines must talk, the machine must think. And the machine is not going to be supported by oil by electricity. The machine is gonna be supported by datas.
The future world business were not focusing on the size, business will not focus standardization and power. They were folks like focused on the flexibility, ninbonese . customization and user friendliness, and also strongly believe the future world. We are going to have a lot of women leaders because in the future people not only focus on the muscles powers, they focus on wisdom. They focus on kindness and responsibility.
And I think Internet must find the missing part. This missing part is how the clicks the motors can work together. And how we can making sure is the next 30 years, the Internet and clicks the models can work together. Only work clicks and models can work together. Internet companies can survive, can live happily for next 30 years.
And if that day comes, that it will recalled D-economy, it's not a digital economy, which I called data economy. Everything is going to be changed. And I also believe the world is gonna be beautiful. But the world is very challenging. Apple may not be the future, but apple tells us what the future would look like. That is something in the machine is moving. That is data.
We are at a great time of innovation, inspiration, invention and creativity. And I think everybody's working hard try to realize their dreams. Today. You see here, real world workers , a truck drivers and a game players and also all these senior people. everybody in the ancient time.
Everybody in the ancient time. Nobody can leverage the technology to realize dreams. Today because of the datas, everything becomes the truth, and I strongly believe it's not the technology that changed the world. It's the dreams behind the technology that changed the world.
If the technology change the world, I will never be here. I'm not trying to be a teacher. I'm not trying to be technology. I know nothing about computer. And I know very little about the Internet. I have strange dream that we wanna help small business.
So 14 years ago, we come here to sell Chinese products to Europe. That won't work. 14 years later, we try to help the European small business to China to the world by using the Internet. It's the dreams that drive the world. It's not only the technology.
So ladies and gentlemen, let's work hard. It's a fantastic world. It's the world belongs to young people. It's the world belongs to the future. And thank you very much for listening.
